A two day mega event was held by India Yamaha Motor Private Limited (IYM) here to boost up the power packed riding training programme for kids and women along with men on Saturday.
More than 1500 customers all across the city participated in the riding fever comprising of school children, adventurous men and women at the event with other activities by IYM for the customers.
Over 800 females took part and got trained by the experts in Yamaha Female Riding Training (YERT) programme which was earlier this month successfully introduced in Chennai with young women trying their hands in motor riding training.
Besides, kids from four prominent schools from all over the city are enlisted to take part in the Yamaha Safe Riding Science Programme (YSRS) to be ensured about the safety measures while riding bike for future abiding by the signals and road rules.
The Director of Sales and Marketing of India Yamaha Motor Private Limited Jun Nakata said : “Yamaha has always been an ardent supporter and believer in spreading awareness about safe riding training and techniques. Through the YSRS and YERT campaigns we are trying to reach out to the young kids and women and educating them about the various mances of riding.”
"We are eyeing more than10% market shares in the scooter sector, which is much appreciable," Nakata said.
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