The Indian digital market is growing fast even as the internet user base rose by 50 per cent. The latest data by comScore revealed that the total internet user base in India grew to 139 million (inclusive of all devices and touch points used to access the internet) in December 2012 – a burgeoning 50 per cent growth, compared to 90 million in 2011.
Out of this, around 44 million users are logging in for online shopping. In terms of online retail penetration, India turned out to be the fifth largest, with Germany, China, the US and Japan occupying the top four slots. India had 62 per cent retail category penetration, compared to a global average of 74 per cent. Retail is also the fastest growing category, adding over 15 million users in the past 12 months.
Among sub-categories, apparel is the fastest growing with 208 per cent growth. Unique visitors to this segment grew threefold – from 4 million in December 2011 to 12 million in December 2012. Home furnishing, healthcare and movies have also seen more than 100 per cent growth, according to the report. Also, people are doing more comparisons before the actual purchase as visitors to comparison shopping sites grew from 6 million to 10 million in December 2012.
The site generating maximum user interest is Jabong.com, followed by Flipkart and Amazon, with Jabong scoring around 11.6 million unique visits and Flipkart and Amazon getting 10.7 million unique visitors each in 2012. Myntra.com is the fourth most visited e-commerce site, followed by Indiatimes Shopping. Another interesting point made in the report is that online retail’s reach is almost 1.5 times online travel.
In terms of payments, cash on delivery remains the most popular although the numbers are decreasing. A total of 58 per cent of transactions are still done the COD way while in e-payments, Visa is the most popular with 18 per cent of transactions. Of the total online transactions, retail contributed around 15.6 per cent in the third quarter of 2012, almost double of 7.6 per cent clocked in the first quarter.
Out of this, around 44 million users are logging in for online shopping. In terms of online retail penetration, India turned out to be the fifth largest, with Germany, China, the US and Japan occupying the top four slots. India had 62 per cent retail category penetration, compared to a global average of 74 per cent. Retail is also the fastest growing category, adding over 15 million users in the past 12 months.
Among sub-categories, apparel is the fastest growing with 208 per cent growth. Unique visitors to this segment grew threefold – from 4 million in December 2011 to 12 million in December 2012. Home furnishing, healthcare and movies have also seen more than 100 per cent growth, according to the report. Also, people are doing more comparisons before the actual purchase as visitors to comparison shopping sites grew from 6 million to 10 million in December 2012.
The site generating maximum user interest is Jabong.com, followed by Flipkart and Amazon, with Jabong scoring around 11.6 million unique visits and Flipkart and Amazon getting 10.7 million unique visitors each in 2012. Myntra.com is the fourth most visited e-commerce site, followed by Indiatimes Shopping. Another interesting point made in the report is that online retail’s reach is almost 1.5 times online travel.
In terms of payments, cash on delivery remains the most popular although the numbers are decreasing. A total of 58 per cent of transactions are still done the COD way while in e-payments, Visa is the most popular with 18 per cent of transactions. Of the total online transactions, retail contributed around 15.6 per cent in the third quarter of 2012, almost double of 7.6 per cent clocked in the first quarter.
Find out Jabong Discount Codes, Jabong promo code, Jabong coupon codes, best deals & offers from jabong to save your money. Always visit DiscountCouponWala.com before doing Online Shopping for latest coupons code.
ReplyDelete