Friday, 4 October 2013

The market of Indian films in Japan

Aamir Khan-starrer '3 Idiots' not just gave the $2 billion Indian film industry a "foothold" in Japan but also opened up viewers to a "comparatively traditional" affair like Shah Rukh Khan's 'Jab Tak Hai Jaan', says Akifumi Sugihara of Japan's 101-year-old production studio. The number of releases will soon double, he predicts.
 
Sugihara, executive vice president (International Operation Department) of Japan's oldest film production and distribution firm Nikkatsu Corporation, first came to India in 2011 to attend the Mumbai Film Mart, an annual business-to-business platform at the Mumbai Film Festival.
 
Since then, his company has released four Indian films in Japan - '3 Idiots', which is still showing, 'Don 2', 'Ek Tha Tiger' and 'Jab Tak Hai Jaan'. This month he will be busy releasing 'Makkhi' in his country.
 
In an e-mail interview, Sugihari talked about the market of Indian films in Japan and how increased co-productions between the two countries can provide "a big stimulus for Asia to form a new highly potential entertainment market".

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