Sunday, 15 December 2013

Japanese WASHOKU reception in India

UNESCO has announced that traditional Japanese cuisine, or "Washoku" has been added to UNESCO's Intangible Cultural Heritage list. In part to celebrate this recognition, H.E. Mr. Yoshimasa Hayashi, Minister for Agriculture, Forestry and Fisheries (MAFF, Government of Japan) hosts a special reception this evening to announce that "Washoku" has been recognized as UNESCO's Intangible Cultural Heritage here in New Delhi, one of Japan's most important markets.
The reception will feature Japan's initiative "Oishii Japan - JAPANESE FOOD SEASON" to promote Japanese food in India during October 2013 to February 2014, in collaboration with Bollywood Actress Ms Gabriela Bertante, who loves Japanese food. The evening shall also highlight the attractions of Japanese food, including a demonstration of the versatility of Japanese food by showcasing unique vegetarian Japanese sushi recipes, in association with culinary students from the Institute of Hotel Management, Delhi, Pusa. Some traditional Japanese arts such as the tea ceremony, will be demonstrated, and the Taj Mahal Hotel New Delhi will serve the best of Japanese cuisine to guests to this special reception.
One of the key features of "Oishii Japan - JAPANESE FOOD SEASON" in January 2014 is the Cool Japan Festival 2014, to be held in Mumbai during 17-19 January. About 10 companies are expected to join this event to showcase Japan and Japanese food. Oishii Japan will have a dedicated presence by serving the best of best Japanese cuisine to the many visitors who are expected to enjoy Japanese food and culture.
The Oishii Japan is expected to reach many Indians, and will set the stage for the further development of Japanese food in India. Now "Washoku" has been added to the UNESCO Intangible Culture Heritage list, and with more and more Japanese restaurants opening in India, it is expected that more will enjoy Japan's unique cuisine "Washoku".
Notes to Editor
About the "JAPANESE FOOD SEASON ~ Oishii Japan in India" Project brought to India by The Ministry of Agriculture, Forestry and Fisheries (MAFF, Government of Japan)
The project kicked off on 17 October 2013 at the Embassy of Japan, New Delhi where culinary students of the Institute of Hotel Management, Pusa experienced the art of making sushi during a special workshop by Chef Asano from Tokyo Sushi Academy. This was followed by a hands-on Sushi class at the Institute of Hotel Management, Mumbai on 18 October 2013.
Another highlight of "Oishii Japan - JAPANESE FOOD SEASON" has been the Japanese Restaurant Season where select Japanese restaurants in New Delhi and Mumbai offered Japanese course menus at a special prices for three weeks from 19 October to 10 November. Set Meals were offered at attractive prices and the menus included Signature Specialties such as Yakitori, Teppanyaki, Sushi and desserts like Green Tea and Wasabi Ice-cream. Participating restaurants included some of the most well-known Japanese food venues, in New Delhi: Megu (The Leela Palace), Izakaya, Guppy by Ai, Sakae Sushi and Asia 7, and in Mumbai: SanQi (Four Seasons Hotel Mumbai), India Jones (The Trident), Kofuku, Aoi, Umame, and Sushi and more.
During 17-19 January 2014, Mumbai will also witness another exciting season of the tremendously successful "Washoku by Oishii Japan", as part of the Cool Japan Festival 2014 a Japanese street food festival at High Street Phoenix, Lower Parel. The festival attracted over 100,000 people last year, and will see some very exciting Japanese brands participate, showcasing their products, for all to experience some very amazing Japanese entertainment.
The BBC GoodFood Japanese recipe contest results will be announced during this event. The most innovative recipe will win a trip to Japan.

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