Toyota Kirloskar Motor Pvt Ltd (TKM), the Indian arm of Toyota Motor Corporation, Japan, recorded one million vehicle sales with the hand over of its Toyota Etios to a customer in Cochin.
"The sale of Toyota's one millionth car in India marks a very important milestone for us. Since its inception, Toyota has been present in the MPV/SUV segment in India and we have been market leaders ever since in these segments. It is only in 2011 that we forayed into the mass segment with the Etios & Liva and still have been able to realize this milestone in such a short duration," said N Raja, senior VP, TKM.
Since its establishment in India in 1997, Toyota has grown many folds. This growth has significantly been in the form of increased localization in products, enhanced network of dealers and supplier partners, increased dealership outlets across India, and a phased capacity expansion of up to 3, 10,000 units.
"The sale of Toyota's one millionth car in India marks a very important milestone for us. Since its inception, Toyota has been present in the MPV/SUV segment in India and we have been market leaders ever since in these segments. It is only in 2011 that we forayed into the mass segment with the Etios & Liva and still have been able to realize this milestone in such a short duration," said N Raja, senior VP, TKM.
Since its establishment in India in 1997, Toyota has grown many folds. This growth has significantly been in the form of increased localization in products, enhanced network of dealers and supplier partners, increased dealership outlets across India, and a phased capacity expansion of up to 3, 10,000 units.
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