Japanese bike major Yamaha plans to take the made-in-India brand
global. The company has decided to develop and manufacture 'global
models' here that would be sold in emerging markets, European countries
and its home market Japan.
"India is a low-cost market, but we are not looking at just that. We want to develop sporty and stylish models from here and these would be for European markets and Asian markets ," Hiroyuki Yanagi, president and CEO of Yamaha Motor Co told TOI here.
The company, he said, wants to make India a location for developing and manufacturing "commuter" bikes or those powered by engines ranging between 100cc and 200cc. Other markets for these vehicles would be South America and even Japan where it has already started export of 150cc R15 and 150cc FZ series bikes.
Yamaha, a popular brand in India till late nineties, lost out when others like Hero Moto-Corp (formerly Hero Honda), Bajaj Auto, Honda Motorcycle and Scooter India ( HMSI) and TVS gained ground.
The company, however, is looking to change its fortunes by launching new models aimed at both the domestic market as well as overseas. It has also ventured into the fast-growing scooter segment with the launch of the Ray model last year for women , and the range has been complemented by the introduction of Ray Z for men.
Yanagi said the company expects sales in India to grow at a rapid pace, even though the base is relatively small at the moment. The company's wholly-owned subsidiary India Yamaha Motor (IYM) sold 4.9 lakh units in 2012 and is among the top 10 operations of Yamaha globally at present. This included 1.4 lakh units sold overseas.
Yanagi said with rapid expansion and new model introductions , he expects India to become one of the company's top-five markets by 2016. The company would be rolling out at least two-to-three new models and variants every year, and these would be both in motorcycle and scooter segments.
Yamaha has undertaken one of its most ambitious projects in India by kickstarting the development for its cheapest (sub $500 or below Rs 27,000 approximately) motorcycle and scooter models here. The company in April announced the establishment of a new motorcycle R&D set-up at Surajpur and this is Yamaha's fifth overseas research centre on the lines of similar ones in Italy, Taiwan, China and Thailand . Among other markets, the low-cost products would also be exported to China, in perhaps the first instance of a major made-in-India automobile product making its way to the dragon land.
Yamaha has an installed capacity for making 10 lakh units annually at Surajpur in Uttar Pradesh. It is also constructing a new plant in Chennai, which will be operational next year and will have a peak output for 18 lakh units by 2018.
"India is a low-cost market, but we are not looking at just that. We want to develop sporty and stylish models from here and these would be for European markets and Asian markets ," Hiroyuki Yanagi, president and CEO of Yamaha Motor Co told TOI here.
The company, he said, wants to make India a location for developing and manufacturing "commuter" bikes or those powered by engines ranging between 100cc and 200cc. Other markets for these vehicles would be South America and even Japan where it has already started export of 150cc R15 and 150cc FZ series bikes.
Yamaha, a popular brand in India till late nineties, lost out when others like Hero Moto-Corp (formerly Hero Honda), Bajaj Auto, Honda Motorcycle and Scooter India ( HMSI) and TVS gained ground.
The company, however, is looking to change its fortunes by launching new models aimed at both the domestic market as well as overseas. It has also ventured into the fast-growing scooter segment with the launch of the Ray model last year for women , and the range has been complemented by the introduction of Ray Z for men.
Yanagi said the company expects sales in India to grow at a rapid pace, even though the base is relatively small at the moment. The company's wholly-owned subsidiary India Yamaha Motor (IYM) sold 4.9 lakh units in 2012 and is among the top 10 operations of Yamaha globally at present. This included 1.4 lakh units sold overseas.
Yanagi said with rapid expansion and new model introductions , he expects India to become one of the company's top-five markets by 2016. The company would be rolling out at least two-to-three new models and variants every year, and these would be both in motorcycle and scooter segments.
Yamaha has undertaken one of its most ambitious projects in India by kickstarting the development for its cheapest (sub $500 or below Rs 27,000 approximately) motorcycle and scooter models here. The company in April announced the establishment of a new motorcycle R&D set-up at Surajpur and this is Yamaha's fifth overseas research centre on the lines of similar ones in Italy, Taiwan, China and Thailand . Among other markets, the low-cost products would also be exported to China, in perhaps the first instance of a major made-in-India automobile product making its way to the dragon land.
Yamaha has an installed capacity for making 10 lakh units annually at Surajpur in Uttar Pradesh. It is also constructing a new plant in Chennai, which will be operational next year and will have a peak output for 18 lakh units by 2018.
Yamaha is one of the famous two wheeler maker in India, it has launched a no. of bikes. Yamaha fazer is one of the popular bike which attracts India youngsters by its performance and looks. This bike is found in many segments.
ReplyDeletemotorcycles in india