Claiming to rule the premium smartphone segment in
India by March 2014, Sony India said that it will launch new models
every month and might also look at launching tablets in the long-term.
According to Todato Kimura, the head of marketing at Sony India, the Japan-based company is expecting nearly 30 per cent growth in the smartphone segment in India and aims to be among top three players in the smartphone market. “We want to lead the premium smartphone segment,” Kimura said, on the sidelines of Sony Xperia Z1 launch in Hyderabad.
Those
smartphones that are priced above Rs 30,000 fall under the premium
segment in India. Asked whether the company has plans to launch tablets,
Kimura said, “In the long-term, yes, we do. But, not in the near future.”
Sony currently has 10 smartphones models in the Indian market, of which five of them fall under the premium category.
Working to improve its smartphone pie in India, the company is expecting only Diwali season increase its sales by 30 per cent. Aware of the fact that it cannot stick to only premium segment for growth, Kimura said they will look at launching smartphones in the range of Rs 14,000-20,000.
Elaborating on its plans for other devices, Sony India launched its DSC QX- 100 and DSC QX-10 here that will be available in stores from next month for Rs 24,990 and Rs 12,990, respectively.
Both the Cybershot cameras are compatible with Android devices. Asked if porting facility would be allowed for the lens-style cameras, Kimura said the company will evaluate options, indicating that porting facility to other operating systems will boost their sales. These cameras can be attached to any Android smartphone via Wi-Fi or NFC with a one-touch connection.
According to Todato Kimura, the head of marketing at Sony India, the Japan-based company is expecting nearly 30 per cent growth in the smartphone segment in India and aims to be among top three players in the smartphone market. “We want to lead the premium smartphone segment,” Kimura said, on the sidelines of Sony Xperia Z1 launch in Hyderabad.
Those
smartphones that are priced above Rs 30,000 fall under the premium
segment in India. Asked whether the company has plans to launch tablets,
Kimura said, “In the long-term, yes, we do. But, not in the near future.”Sony currently has 10 smartphones models in the Indian market, of which five of them fall under the premium category.
Working to improve its smartphone pie in India, the company is expecting only Diwali season increase its sales by 30 per cent. Aware of the fact that it cannot stick to only premium segment for growth, Kimura said they will look at launching smartphones in the range of Rs 14,000-20,000.
Elaborating on its plans for other devices, Sony India launched its DSC QX- 100 and DSC QX-10 here that will be available in stores from next month for Rs 24,990 and Rs 12,990, respectively.
Both the Cybershot cameras are compatible with Android devices. Asked if porting facility would be allowed for the lens-style cameras, Kimura said the company will evaluate options, indicating that porting facility to other operating systems will boost their sales. These cameras can be attached to any Android smartphone via Wi-Fi or NFC with a one-touch connection.
No comments:
Post a Comment