Suzuki plans year-long sales, service camps in India

Suzuki Motorcycle India Ltd (SMIL), a subsidiary of Japan’s two-wheeler maker Suzuki Motor Corporation, will organize a series of sales and service camps across the country over the next one year as part of its brand campaign Apna Suzuki, Apna Way of Life.

The company, which kick-started its campaign here through a three-day camp from September 19, has tied up with noted music composer Anu Malik for its national consumer connect initiative.The camp at Ahmedabad provided over 1,500 Suzuki two-wheeler customers with quality service and spares, according to a press release here on Monday.

Anu Malik would make the experience of coming together richer and more engaging by enthralling customers at music concerts as a high point for each sales and service camp, said Atul Gupta, Executive Vice President, SMIL.

During the camps, visiting customers can avail of 100 per cent labour charge-free facility on vehicle service, 10 per cent discount on spare parts, 5 per cent on lubricants and a 100 per cent free vehicle check-up. Additionally, there will be an automated service workshop and vehicle wash facility. Customers participating in the camp will also get the opportunity to win a limited edition Suzuki Swish.

Visitors can unwind at the customer lounge area equipped with refreshments and entertainment.

“With our new campaign, we are targeting a market share of 5 per cent,” Gupta said.