Line hopes to reach 20 million users in India by end of 2014

The Japanese Internet company that launched the cross messaging application Line in India last year, has stated that they will double its app users in India, from 10 to 20 million by the end of this year. Also, Line will now be endorsed by B-Town's leggy lass Katrina Kaif, making the app all the more popular. The ad showing Kat will be featured this week.

Currently, more than 10 million users have already registered the application in India. The application allows the user to make voice calls, instant messaging, share video, audio, photographs and stickers.

Line Corporation CEO Akira Morikawa said, "The focus this year is on increasing the number of users. We are confident of crossing the 20 million-mark before this year-end."

Not revealing much about the additional features of Line, the CEO said that they would soon bring e-commerce service and music to the app.

Talking about the user base of Line, it has 230 million users globally, with 20 per cent users in Japan itself. Also, the corporate has huge markets in Thailand, Taiwan, Indonesia and Spain.

Talking about the growth of Line in India, Akira said, "We have already invested about one billion yen (Rs. 62.98 crore) in India on various campaigns and setting up base Mumbai. We are in discussions for partnerships with telecom operators and handset makers for our service. We haven't experienced such rapid growth in any other country to date like we have in India and we will continue to focus here."