Wednesday 16 October 2013

Nissan unlikely to sell 100,000 cars this year

Nissan Motor India, a 100 per cent subsidiary of Nissan Motor Japan, may fall short of its sales target of 100,000 units for 2013-14 as the auto sector continues to witness significant slump in sales.

Kenichiro Yomura, president at Nissan India Operations, told Financial Chronicle that achieving the number looks difficult with the present slowdown in the sector. “We have not given up yet, but it looks difficult,” he said.

In the first six months of the fiscal year (April to September) the company’s domestic sales declined 43 per cent from a year ago to 12,343 units. The company which is the second largest exporter in the country has witnessed 8 per cent increase in its sales till September this year and has sold 49,653 units.

Yaresh Kothari, an analyst at Angel Broking said, “Given the present slowdown, it looks difficult the company will be able to achieve the target. While domestic sales have taken a significant hit the exports are doing well and that is the only ray of hope for the company.”

The company on Tuesday launched an updated version of its Evalia for the Indian market.

“This is the first time we have launched a product specifically for any market based on customer feedback,” said Yomura.

The refreshed Evalia will be priced between Rs 8.78 lakh and Rs 10.73 lakh (ex-showroom, New Delhi).

The major updates on Evalia come in the form of sliding Euro windows on the middle row, sliding and reclining captain seats in the middle row and 15-inch alloy wheels in the top of the line XV variant among others. The company said it has updated the features of the vehicle based on customer feedback.

Commenting on the changes in Evalia, Nissan India's president - operations, Kenichiro Yomura, said: “New features in Evalia reinforces Nissan's commitment to the Indian market and consumers. All of Evalia’s four grades have high levels of active and passive safety and advanced features that are designed to enhance driving experience."

The changes come as part of Nissan's customer-centric approach and the brand's endeavour of constantly improving its products by incorporating key customer inputs, the company said in a statement.

Nissan launched Evalia in September last year and the company is selling around 200 units of the old version.

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