Japan-based advertising company Dentsu Inc has collaborated with
Taproot India Communication for buying majority stake in the
Mumbai-based firm. Dentsu will purchase 51% stake in Taproot.
Dentsu said, “Partnering with Dentsu will enable Taproot India to
offer a more comprehensive bouquet of services to their clients and
across larger market geographies.”
Taproot will be continuing to run independently under the management control of its present leadership.
Taproot India Co-Founder and Chief Creative Officer Agnello Dias
said, “With Dentsu as our partner we feel we can scale up several areas
of our operations very quickly without losing what has been working for
us so far.”
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