The size of the business is estimated at Rs 12-15 crore.
Mash Advertising, a subsidiary of the Percept Group, has won the
creative and media duties of Olympus Imaging India. The business will be
managed by the agency's Mumbai office. Mash Advertising won the
business following a multi-agency pitch in Mumbai. The pitch involved
several Mumbai-based creative agencies.
Sources
from the industry have confirmed the news to afaqs!. The size of the
business is estimated at Rs 12-15 crore. It is learnt that Olympus plans
to use a mix of TV, print, outdoor and digital media. The company also
plans to increase spend on on-ground activities, and digital and social
media.
It may be recalled that in March, afaqs! carried a report on Olympus Imaging India scouting for a creative agency in Mumbai.
For the record, the Olympus Camera business moved to Mudra (now DDB Mudra) in 2004 as a result of DDB's global alignment.
Olympus Corporation was established in Tokyo, Japan in 1919. The
company has its Indian head office in Mumbai. The India office of
Olympus is principally involved in the marketing of digital still
cameras, Olympus pen, DSLRs, accessories, binoculars and voice
recorders. Olympus stores are already functional in Bengaluru, Kochi,
Delhi, Kolkata, Mumbai, Noida and Pune.