Panasonic Viera brand ambassador Ranbir said, “Proud to be associated with Panasonic for the fourth consecutive year, I have always enjoyed being part of the Viera brand as this campaign delivers a message that I personally believe in."
"I am really thrilled about the new Viera Connect apps that enable you to stay in touch with your friends while watching TV. It is a pleasure to endorse the brand which connects with the sentiments of people and understands the ever evolving requirements of consumers.”
Announcing the launch, Daizo Ito, President, Panasonic India said, “India has been one of the most important countries and potential growth area, owing to the vibrant energy and high potential in the country and Panasonic continues to bring latest innovation in technology and solutions customized to consumer lifestyles here."
Talking about the new marketing strategy for Viera flat panels, Manish Sharma, Managing Director, Consumer Product Division, Panasonic India said, “Panasonic is betting on flat panel televisions that bring in over 40 per cent of revenue and our range LED, LCD & Plasma TVs branded as Smart Viera is the first engine growth driver for Panasonic’s business."
"Primarily targeted at the tech savvy generation of consumer, we will be making an investment of Rs. 210 crores towards marketing and promotions for this segment this year.”
“With the latest introduction in existing line-up of Smart Viera, we are aiming to capture 15% market share in flat panel category in India this year,” he said.
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