Honda introduces just for women car that also drives away wrinkles

Japanese auto giant, Honda Motors has recently introduced its newest car model called Honda Fit “She’s,” exclusively made for women in Japan.

The car is equipped with special lady-friendly features including an advanced AC system known as the “Plasmacluster” climate control system, which the automaker claims can enhance driver’s skin quality.

The $17,500 (starting price) ‘Fit She’ car has windscreen that the company says blocks 99 per cent of wrinkle-causing UV rays and is carrying the air-conditioning that pumps out ionically charged particles, that in turn makes skin smooth. This means that women can easily drive out even when the sun is shining brightly - to a grocery store or for shopping with no worries about getting sunburn or skin lines.

The Honda Fit She's designers say they wanted to take a regular Fit subcompact and make it in their words "adult cute." This means using the pink colour all over: be it steering wheel, chrome covers on the dashboard and floor mats, matched by pink metallic bezels around the shifter and displays. To make it more appealing among the female customers, the car designers even etched a heart in place of the apostrophe in She’s.

With this specially designed model, the company is targeting 50 per cent of Japanese women who are staying out of workforce or are homemakers. Due to more stringent societal pressure a lot of Japanese women choose homemaking over careers. However, the scenario is now changing fast as many young women are putting work first. And in a weak market Honda sees an opening.

If customers don't like the pink tone, they can also select a Fit She's in shades of brown and white that matches the color of eyeshadow.

The car however would not yet be offered in the US or Canada, as Honda decides to make it exclusive in the Japanese market for now.