Monday 5 November 2012

JK Paper set to launch high-end products

JK Paper Ltd will soon roll out new high-end products such as pigmented office paper and corrugated paper, as India’s paper demand is set to surge in the coming years.
The company recently added a new colour to the domestic paper industry by introducing Colorlok technology through a tie-up with Hewlett Packard, launching a new range of copier papers for the first time in India.

The company will include in its new portfolio a high-end product in the pigmented office paper category, used mostly by hospitals for medical and various scan reports. Currently, India does not produce this product, depending totally on imports to the tune of about 1500 tonnes a month.
“We have set up a facility at our new plant coming up in Odisha to produce 2700 tonnes of pigmented paper a month, which will totally substitute the imports. This grade of paper is seeing a growth of 15-16 per cent annually,” A.K. Ghosh, Vice-President (Marketing), told Business Line.

The company’s new plant is coming up beside its existing one in Odisha, involving a capacity of 1.65 lakh tonnes per annum and an investment of Rs 1650 crore. The new plant is expected to go on stream in the first quarter of 2013-14, taking up its total capacity to 4.55 lakh TPA.
The new facility will be mostly used to produce HP Colorlok paper products, which are used for optimisation of both laser and ink jet printers, photocopiers and other DTP applications.

JK Paper is also set to launch another new product in the high-end corrugated paper segment. “We will be launching this product through our recent joint venture with Japan’s Oji Holdings and Marubeni. The JV is setting up a Rs 150 crore plant in Rajasthan, which is expected to be ready by 2014,” Ghosh said.
India’s paper market is estimated to rise from the 11.4 million tonnes (excluding newsprint) to 20 million tonnes by 2025. It is also projected that by 2015, India will face a deficit of 2 million tonnes of paper.

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