Bringing international LED lighting solutions to India, Japan-based Endo
Lighting has opened its flagship store in Delhi at Defence Colony.
Muralidhar Manvi, President, Endo Lighting Accessories, said: “We are delighted to present to the Indian consumer the unsurpassed magic of meticulous lighting! Addressing the needs of the ever evolving customer, the Endo Application Centre showcases their entire product range that caters to the needs of every segment of the Indian market. The range on offer from Endo would be unrivalled in efficiency and product differentiation.”
“Every customer in the non-domestic market who is seeking high level of energy efficiency and value for money in terms of ownership cost is our customer. The range of products at ENDO stores are close to Rs 2,700," he added.
Talking about the expansion plans, Manvi informed: “We have started our first application centre in India at Delhi and shall be progressively expanding to other major centres. Incidentally this is the first store for Endo anywhere in the world outside of Japan, which signifies the importance we attach to India.”
However, the company is facing challenges in terms of consumer awareness about LED, lack of quality orientation and more of commoditisation by the leading players in the industry.
Said company official that the store had drawn an investment of around Rs 12 million. "Our primary objective is to spread the awareness and showcase the technology to the Indian consumers," he added.
Lighting fixtures market is estimated at around Rs 1,500 to 1,700 crore and is growing at 15-20 percent annually.
Muralidhar Manvi, President, Endo Lighting Accessories, said: “We are delighted to present to the Indian consumer the unsurpassed magic of meticulous lighting! Addressing the needs of the ever evolving customer, the Endo Application Centre showcases their entire product range that caters to the needs of every segment of the Indian market. The range on offer from Endo would be unrivalled in efficiency and product differentiation.”
“Every customer in the non-domestic market who is seeking high level of energy efficiency and value for money in terms of ownership cost is our customer. The range of products at ENDO stores are close to Rs 2,700," he added.
Talking about the expansion plans, Manvi informed: “We have started our first application centre in India at Delhi and shall be progressively expanding to other major centres. Incidentally this is the first store for Endo anywhere in the world outside of Japan, which signifies the importance we attach to India.”
However, the company is facing challenges in terms of consumer awareness about LED, lack of quality orientation and more of commoditisation by the leading players in the industry.
Said company official that the store had drawn an investment of around Rs 12 million. "Our primary objective is to spread the awareness and showcase the technology to the Indian consumers," he added.
Lighting fixtures market is estimated at around Rs 1,500 to 1,700 crore and is growing at 15-20 percent annually.
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