Sony Corp. aims to triple sales of its mobile phones in India to Rs.3,500 crore in the year to March 2014, Kenichiro Hibi, managing director of its India unit, said, at the launch of the company’s Xperia Z high-end smartphone.
The smartphone, which is priced at Rs.38,990 in India, went on sale in Japan last month and is now available in 60 countries. It is part of the Japanese electronics group’s push for a greater market presence in mobile devices.
In India, Sony had a 9% share of the smartphone market last quarter making it a distant No.2 behind market leader Samsung’s 40% share, according to research firm Canalys.
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