Andy Palmer, Executive Vice President, Nissan Motor Co and V. Sumantran,
Chairman, Defiance Technologies, at the inauguration of Defiance
Technologies' Social Media Command Centre for Nissan, in Chennai on
Thursday.
Defiance Technologies Ltd., a product engineering and
enterprise solution provider from the Hinduja Group, has set up a social
media command centre dedicated exclusively for the Japanese car major
Nissan.
The centre is set up to monitor, analyse data
and engage with consumers on a real-time basis. “Online engagement has
become the strategic tool to get closer to our customers,” said Andy
Palmer, Vice-President of Nissan, at a press conference here on
Thursday.
The social media centre would be useful in
terms of managing the brand image in a better way, he pointed out. The
centre would have a combination of state-of-the-art equipment, software
tools, domain specialist and multilingual capabilities to enable the
brand to influence the marketplace, Defiance said in a release.
The inputs generated from the centre would help do a quick course-correction, he pointed out.
According
to V. Sumantran, Chairman of Defiance, “a social media command centre
will soon become indispensable for companies to speedily address
customers' stated and latent needs and for brands to manage their
reputation.” To a query, Mr. Palmer said Defiance's expertise in
engineering, IT and ERP space too helped Nissan structure an alliance
with the company.
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