Masaru Tamagawa (left), Managing Director of Sony India, and Bollywood
actor and Brand Ambassador Kareena Kapoor launching a range of Sony
Ultrabooks in Mumbai on Wednesday.
Japanese electronics major Sony has decided to ramp up
its marketing spend by 30 per cent this year to Rs.450 crore as
competition gets shriller and has also projected a similar jump in sales
from here.
“Our total marketing spend for this year
will be Rs.450 crore, up from Rs.350 crore last year. This is a major
part of our investment this year,” Sony India managing director Masaru
Tamagawa told reporters here on Wednesday.
Meanwhile,
the company launched two products here — the Vaio E 14A and its first
ultrabook in the country the Vaio T. It planned to sell 6.5 lakh Vaios
in 2012, Mr. Tamagawa said. On the impact of the sharp depreciation of
the rupee, the Sony official said there was definitely an impact but
added the company had made some price adjustment of up to Rs.3,000 in
the fourth quarter of 2011. “We have already factored in the rupee
impact for the products,” he said.
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