Aditya
Birla Group owned enterprise, Grasim India and Japan's Omikenshi have
now signed a deal, whereby the fabric specialists will be exploring new
markets together, especially for their functional rayon products.
Together with testing new products, they will so synergize their
production and marketing efforts to ensure that heightened volumes of
demand can safely be met. The main focus of the this deal, will be the
joint Research and Development programme whereby the companies would be
pooling together their know-how in order to produce, and do so according
to the quality standards they aspire for in the international market.
Putting in on the table simply, both the companies bring in
complementory resources for each other: Grasim has the production
capacity, and experience. Omikenshi on the other hand has the technical
expertise to cater to segments like rayon products, which if combined
have reat potential as a joint venture. Very aptly summarised by chief
of Omikenshi Makoto Otomura, " We believe that the combination of
Grasim's considerable production capacity and Omikenshi's functional
rayon technology will open markets for both companies." With the
otherwise flat manufacturing industry in India in recent times, such
news could signal towards a positive future with new jobs and perhaps a
slightly her growth rate for the industrial segment. How the enterpises
partner in India and what the country benefits in from the the deal,
will be something to watch out for.
No comments:
Post a Comment