Olympus has launched eight new cameras in India,
including its Tough series flagship model TG-2 Tough compact digital
camera, which hit the stores in many countries last month.
Other camera models Olympus released in India are XZ-2, XZ-10, SZ-16, SH-50, VG-165, VG-180 and VG-190.
"Much has been said of India being a price sensitive country. Today, we at Olympus, having interacted with Indian consumers can firmly say that they are willing to consider a premium, provided the product is of exceptional quality, both style-and-substance-wise" said Kenichiro Mori, Managing Director, Olympus Imaging India Private Limite.
"We have placed our faith in advanced point-and-shoot this year as we see consumers evolving to ask for a product which is a combination of exceptional photoquality and amazing style. We want to be at the forefront of that race."
Toshiaki Gomi, Director & Board Member, Olympus Imaging Corp, said at the launch event that they entered Indian market to cater to the needs the younger generation.
"India has traditionally had a slower rate of adoption of new technology than some other regions such as Europe, the Americas or Japan. But being a young country demographically, this trend is rapidly reversing. Keeping this in mind, we launched products which are futuristic, yet are firmly anchored in needs of consumers," said Gomi.
"Much has been said of India being a price sensitive country. Today, we at Olympus, having interacted with Indian consumers can firmly say that they are willing to consider a premium, provided the product is of exceptional quality, both style-and-substance-wise" said Kenichiro Mori, Managing Director, Olympus Imaging India Private Limite.
"We have placed our faith in advanced point-and-shoot this year as we see consumers evolving to ask for a product which is a combination of exceptional photoquality and amazing style. We want to be at the forefront of that race."
Toshiaki Gomi, Director & Board Member, Olympus Imaging Corp, said at the launch event that they entered Indian market to cater to the needs the younger generation.
"India has traditionally had a slower rate of adoption of new technology than some other regions such as Europe, the Americas or Japan. But being a young country demographically, this trend is rapidly reversing. Keeping this in mind, we launched products which are futuristic, yet are firmly anchored in needs of consumers," said Gomi.
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