Friday, 8 March 2013

Yash Raj Films makes a major breakthrough in Japan

Japan is a territory that doesn't have a presence of Indian cinema till now however this might soon change what with the Yash Raj Films making a breakthrough through its tie- up with Japan's oldest major movie studio Nikkatsu Corporation.

The Japanese studio has released the Salman Khan and Katrina Kaif historic blockbuster, Ek Tha Tiger, directed by Kabir Khan on 7 March with a grand premiere in Tokyo.

The premiere will be followed by the release of Yash Chopra's Jab Tak Hai Jaan that stars Shahrukh Khan, Katrina Kaif and Anushka Sharma later this summer.

A press conference was held yesterday in Osaka which was attended by Ek Tha Tiger director Kabir Khan, YRF Overseas head Avtar Panesar, and YRF Production head Aashish Singh.

The conference was hosted by the Consul General of India Vikas Swarup (also the well-known writer of Q&A - a book which went on to be made in to Slumdog Millionaire) and attended by 30 representatives of leading media outlets, including TV crews from MBS and KTV.

The Consul General along with Kabir Khan and the esteemed guests of honour, touched upon the vibrant Indian film Industry and its emergence as a major export from India and how the arrival of Indian Films is extremely thrilling for the Japanese people and the 26,000 Indians that live there. Kabir Khan spoke about how the film was made, the stars and the locations used in the film and his desire to shoot in Japan in the near furture.

Nikkatsu EVP international ops Akifumi Sugihara spoke about his company's commitment to Bollywood and his faith in YRF's content.

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