Japan-based printing and copying solution company Ricoh India has announced its expansion plans of dealership network and eyes on over Rs 1000 crore business in the year 2013-14. It will expand the network from 300 dealers now to 800 in India.
Ricoh has recently launched three new models of laser printers in the price range of Rs 6,500 to Rs 12,800. It is aiming to sell 100,000 units of printer in the current fiscal from its product portfolio of 24 models.
Speaking about the launch, Tetsuya Takano, managing director and CEO, Ricoh India Limited said, "Our market research revealed that customers were using non standard consumables to achieve lower cost of ownership. This was adversely impacting the printer performance. With the introduction of Ricoh's Genuine Refill Programs, Indian customers are assured of consistent printer performance and low cost of ownership. This initiative is consistent with the Ricoh's policy of 'Harmonise with the environment' through products that reduces environmental impact."
According to Takano, Ricoh will be increasing our service points from current 300 to 800 by the end of the year.
"Managed printing service is also emerging as a promising area for the company. We have decided on expanding our footprints in India.
From a Rs 300 crore company in 2011-12, we have targeted a Rs 1000 crore company in 2013-14. In some specific models in mid and high-end printers from our existing models, Ricoh is offering guaranteed print cost, a unique maintenance option by which the customer pays a fixed charge for each print/copy, irrespective of the coverage area," he added.
Detailing further on the larger game plan, Takano said, "In addition to our existing partners, we now plan to expand our channel presence by appointing over 800 Printer Partners and System Integrators in FY’12. With Ricoh's wide range of product lines and launch of new series of Laser Printers at the entry level segment, which constitutes 80% of the total Laser Printer market, we are confident that our channel partners will be able to rapidly expand their business opportunities and increase their customer base. Ricoh continues to invest in Channel friendly support programs".
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