India Yamaha Motor Pvt. Ltd. (IYM) has bagged the maiden edition of the coveted India Design Mark (I Mark) prize, awarded by the India Design Council, thanks to its ultra-modern and innovatively designed 150cc sport model YZF-R15. This award recognized Yamaha’s continuous endeavour to spread ‘design awareness’ and fulfilling its pledge in the direction of ‘value of design’ concept in the expanding domestic market.
While sharing his satisfaction on receiving the Indian design awareness award, an ecstatic Hiroyuki Suzuki, CEO & MD, India Yamaha Motor, said, “I am very pleased with this recognition that our flagship bike YZF-R15 has received. The bike which was introduced in 2008 has witnessed tremendous fan following and the upgraded version launched in 2011 only added more to an already great performing bike. This award not just realizes our efforts but also motivates us to continue creating more new and innovative products.“
YZF-R15 hit the Indian market four years back. The underlining point is that this out-and-out supersport bike along with its “fun of riding” concept transformed the Indian concept of utilizing two-wheelers as utility conveyance. Moreover, its upgraded sporty look in the 2011 version added value to its aesthetic and masculine appeal. Yamaha supersport YZF-R series is known for its sporty outlook, enhanced power, comfortable driving experience with special focus on urban areas.
The India Design Council is associated with India’s Ministry of Commerce & Industry. Eminent personalities from the worlds of education, design and several other industry houses comprise its brain. The India Design Mark (I Mark) awards program was conceptualised in collaboration with the Japan Institute of Design Promotion, organisers of Japan’s Good Design Award (G Mark). Ground works for this mega award program was initiated two years ago. It toed the same line of high quality benchmark as adopted by its Japanese equivalent. After gruelling phase, the Yamaha YZF-R15 was conferred with the I Mark award among a long list of 71 applicants. The interesting point to note is that among the 31 ‘I Mark’ recipients, this sport bike was one of four products from three Japanese companies.
While sharing his satisfaction on receiving the Indian design awareness award, an ecstatic Hiroyuki Suzuki, CEO & MD, India Yamaha Motor, said, “I am very pleased with this recognition that our flagship bike YZF-R15 has received. The bike which was introduced in 2008 has witnessed tremendous fan following and the upgraded version launched in 2011 only added more to an already great performing bike. This award not just realizes our efforts but also motivates us to continue creating more new and innovative products.“
YZF-R15 hit the Indian market four years back. The underlining point is that this out-and-out supersport bike along with its “fun of riding” concept transformed the Indian concept of utilizing two-wheelers as utility conveyance. Moreover, its upgraded sporty look in the 2011 version added value to its aesthetic and masculine appeal. Yamaha supersport YZF-R series is known for its sporty outlook, enhanced power, comfortable driving experience with special focus on urban areas.
No comments:
Post a Comment