The "Craft of Japan” high quality lacquer smart phone case is now on sale around the world!

The consulting company Principle.ltd, based in Tokyo, Japan, is launching in to market the “Echizen coating iPhone lacquer case (10 designs in total),” a smart phone case made with high quality traditional Japanese art craft skill, on 6 markets of the largest mail-order business website in the world, Amazon (total users approximately 280 million.)

＜Regarding the Echizen coating iPhone lacquer case＞　The Echizen coating iPhone lacquer case was planned by Principle.ltd and crafted by Echizen Lacquerware.ltd. The collaboration between the advanced marketing methods of Principle.ltd, which has associated companies in the United States, and the 1,500 accumulated years of history of Echizen lacquerware has led to the birth of this highest quality smart phone case. 

＜Development Purpose＞　The Echizen coating iPhone lacquer case was developed with the dual purposes of both revitalizing the recently shrinking traditional Japanese art crafts industry, and spreading the “Craft of Japan” with its high quality design, to the international market.

＜Sales Date, Sales Location, Price＞The Echizen coating iPhone lacquer case will go on sale via Amazon (total
users approximately 280 million) in the United States, the United Kingdom, France, Germany, Italy, and Spain on July 18, 2012.
Prices will depend on the design, but are planned to be around 80 dollars (6,400 yen.) They are also planning to enter the Indian market.