Brother International India strengthens focus to tap printer market in India

Brother International India, a global player in the development, manufacturing and marketing of printing, communication and digital imaging technologies for Home, SOHO and Enterprise, today announced its growth plans for India market. In a move to further expand Brother's penetration in Indian market and establish deeper connect with the Indian consumers, the company announced addition of 3 new Mono Laser products to its existing wide portfolio of Mono Laser, colour and inkjet multifunction centers and printers.

These new models are Global Strategic models, which are specifically targeted at emerging countries. With this initiative, the company aims to achieve over 15% market share in the Mono Laser category by 2015.

Building on the company's 100 year history of innovation and technological expertise, this new range of 2 MFCs® (Multifunction Centers) and 1 Single Function Laser printer boasts of being highly reliable, affordable and efficient for home, SOHO and enterprise. The product line-up includes HL-1111, a single function laser printer, while the DCP-1511& MFC-1811 are the MFCs. These products bring new technical innovations that help customers experience hassle free printing through efficient paper handling capabilities at affordable cost.

Speaking on the occasion, Atsushi Iwamoto, GM, Brother Industries, said "It is an exciting time for Brother in the APAC region as we continue to remain motivated and pursue the growth opportunities available here. With our "Customer First" approach, we aim to deliver superior value by providing high quality and feature rich products to make a meaningful difference in our customer's lives and set industry benchmark. Additionally, with the launch of these new products, we re-iterate our focus to the Indian market and ensure we continue to accelerate growth in the region."

Emphasizing on the launch, Yoshiji Matsui, managing director, Brother International India, said, "This is a very significant launch for Brother in India and is a resultant of constant innovation in developing and improving on technologies for the needs of each market. We have always had an encouraging and enriching experience with customers in India and our new range of products are examples of evolved engineering that meets unique demands of Indian customer.
Excited about the launch, Alok Nigam, GM, Sales, Marketing and Service, Brother International India, commented, "Brother International India is committed to introduce products that cater to the needs of Indian consumers. Our strategic alliances, partner recognition and education programs help us achieve objectives of outreach towards masses and enterprises. As a step towards rewarding high performance, we would continue to support our partners with evolved technological products that offer an enriching experience."

Brother International India, a global player in the development, manufacturing and marketing of printing, communication and digital imaging technologies for Home, SOHO and Enterprise, today announced its growth plans for India market. In a move to further expand Brother's penetration in Indian market and establish deeper connect with the Indian consumers, the company announced addition of 3 new Mono Laser products to its existing wide portfolio of Mono Laser, colour and inkjet multifunction centers and printers.

These new models are Global Strategic models, which are specifically targeted at emerging countries. With this initiative, the company aims to achieve over 15% market share in the Mono Laser category by 2015.

Building on the company's 100 year history of innovation and technological expertise, this new range of 2 MFCs® (Multifunction Centers) and 1 Single Function Laser printer boasts of being highly reliable, affordable and efficient for home, SOHO and enterprise. The product line-up includes HL-1111, a single function laser printer, while the DCP-1511& MFC-1811 are the MFCs. These products bring new technical innovations that help customers experience hassle free printing through efficient paper handling capabilities at affordable cost.

Speaking on the occasion, Atsushi Iwamoto, GM, Brother Industries, said "It is an exciting time for Brother in the APAC region as we continue to remain motivated and pursue the growth opportunities available here. With our "Customer First" approach, we aim to deliver superior value by providing high quality and feature rich products to make a meaningful difference in our customer's lives and set industry benchmark. Additionally, with the launch of these new products, we re-iterate our focus to the Indian market and ensure we continue to accelerate growth in the region."
Emphasizing on the launch, Yoshiji Matsui, managing director, Brother International India, said, "This is a very significant launch for Brother in India and is a resultant of constant innovation in developing and improving on technologies for the needs of each market. We have always had an encouraging and enriching experience with customers in India and our new range of products are examples of evolved engineering that meets unique demands of Indian customer.

Excited about the launch, Alok Nigam, GM, Sales, Marketing and Service, Brother International India, commented, "Brother International India is committed to introduce products that cater to the needs of Indian consumers. Our strategic alliances, partner recognition and education programs help us achieve objectives of outreach towards masses and enterprises. As a step towards rewarding high performance, we would continue to support our partners with evolved technological products that offer an enriching experience."
- See more at: http://www.dqweek.com/dq-week/news/191256/brother-international-india-strengthens-focus-tap-printer-market-india?WT.rss_f=Home&WT.rss_a=Brother+International+India+strengthens+focus+to+tap+printer+market+in+India#sthash.UC6tnoJ5.dpuf