Saturday 20 July 2013

Suzuki Motorcycle launches new ad campaign

Anu Anamika, national Head, marketing, SMIPL says, ''The first TVC with Salman was a thundering success. Salman's Dabangg persona in the TVC helped extend Suzuki Hayate’s appeal across segments. Since Suzuki is a pan India brand, this time we thought of giving the campaign a different treatment with a South-Indian twist. We hope we are able to replicate the previous campaign's success and expand our reach to customers.'' - See more at: http://www.myiris.com/newsCentre/storyShow.php?fileR=20130719080347199&dir=2013/07/19&source=rss#sthash.RpjlcNcV.dpuf
Anu Anamika, national Head, marketing, SMIPL says, ''The first TVC with Salman was a thundering success. Salman's Dabangg persona in the TVC helped extend Suzuki Hayate’s appeal across segments. Since Suzuki is a pan India brand, this time we thought of giving the campaign a different treatment with a South-Indian twist. We hope we are able to replicate the previous campaign's success and expand our reach to customers.'' - See more at: http://www.myiris.com/newsCentre/storyShow.php?fileR=20130719080347199&dir=2013/07/19&source=rss#sthash.RpjlcNcV.dpuf
Suzuki Motorcycle India (P) (SMIPL), a subsidiary of Suzuki Motor Corporation, Japan, has launched a new ad campaign for its bestselling mass segment motorcycle-Suzuki Hayate.
An extension to the 2012 campaign, Suzuki's new TVC features Salman in his characteristic Dabangg persona of Chulbul Pandey, this time in a full blown South India avatar.

Anu Anamika, national Head, marketing, SMIPL says, ''The first TVC with Salman was a thundering success. Salman's Dabangg persona in the TVC helped extend Suzuki Hayate’s appeal across segments. Since Suzuki is a pan India brand, this time we thought of giving the campaign a different treatment with a South-Indian twist. We hope we are able to replicate the previous campaign's success and expand our reach to customers.''

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