The recent fall of rupee has forced the company to take such decision as all the models are imported from China and Japan. This has affected the profit margins of the ULC cameras.
Fujifilm has revealed its plans of exiting the ultra low-cost (ULC) market in India. The company has decided to discontinue selling models priced below Rs 4,000. The move has been taken as a part of the revenue generation exercise and will be executed within the next three months.
According to a PTI report, Rohit Pandit, executive vice president, Fujifilm India, said, “We are going to discontinue selling the ULC models in India. These models are comparatively less profitable. Moreover, none of our competitors are present in this segment. Instead, we will shift our focus to strength the brand position.”
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