Pigeon excels as India's Powerbrand 2012

Pigeon brand gets chosen as a POWERBRAND 2012 by the Indian Consumer. Power Brands India enlists the top 100 of the Most Powerful Brands of India. The parameters have been based on the High Recall Value and other factors such as the Brand Following and the Brand Connect

Pigeon brand gets chosen as a POWERBRAND 2012 by the Indian Consumer. Power Brands India enlists the top 100 of the Most Powerful Brands of India. The parameters have been based on the High Recall Value and other factors such as the Brand Following and the Brand Connect, garnered through various marketing activities conducted by organizations to promote their Brand.
Pigeon was founded in Japan in 1957 by Yuichi Nakata with the aim of meeting the needs of mothers worldwide by producing a range of high quality, durable and user-friendly merchandise for babies and toddlers.

Since it began, the company has grown steadily with a strong brand presence in more than 70 countries, with subsidiaries in Singapore, China, US, Malaysia and India.
Today, Pigeon is a market leader in baby and mother care products. Besides producing bottles, the company produces breast pumps, baby toiletries, disposable diapers, baby wet wipes, pacifiers and safety items as well as a range of products for senior citizens.
Brand Pigeon places a great significance in 'Love' for its consumer; in fact, Pigeon's corporate philosophy is 'Our Love To Your Baby & People Who Need Assistance'. The letter 'P' in Pigeon's logo is a 'Double Heart' image of mother and baby. The larger heart of the mother embraces the smaller heart of the baby, symbolizing deep and endless love.

The POWERBRAND 2012 award to Pigeon India bears a greater significance, as it's the only brand to be recognized in this category. It fortifies the brands supremacy, legacy, credibility and implementation of its philosophy of 'Love' to its consumers.
Mr. Kawaguchi, MD of Pigeon India Pvt. Ltd. was ecstatic to receive the recognition and said: "We are pleased to be acknowledged as one of the most powerful brands in India. We get motivation when sincere efforts are recognized. This has come due to the connect we built with our audience and our efforts for serving the best quality products to babies & mothers. In turn, our audiences have reciprocated with loyalty and trust in our products."

Notes to Editor
Pigeon is a multinational company with premium products in the baby and mother care segment.
Pigeon Products: Pigeon always tries to consider mother's perspective, and also try to see the world through baby's eyes. At the same time, we consider baby's healthy growth and mother's changing needs. This is where all products and services begin at Pigeon.

Pigeon's Values: We value baby's health and comfort and mother's ease and convenience in using our products. We also want to bring daily comfort and happiness to mothers, babies, and the entire family, so baby grows up healthy. These values shape each product we make at Pigeon.