Toshiba India, a 100 per cent subsidiary of Toshiba Corporation, Japan, on Thursday said it was eyeing Rs 5,000 crore sales from its digital business in India by March 2015. The company aims to sell 20 lakh units of televisions and 10 lakh units of personal computers by then.
In line with its strategy, the company launched a new line-up of LED TV ranging between Rs 10,000 and Rs 12,00,000. It plans to launch 11 platforms and 22 distinct models of LEDs. The firm also rolled out three new range of PCs, priced between Rs 33,250 and Rs 64,000.
“We are rapidly shifting focus from LCD TV to LED TV. We aim to garner 15 per cent market share by March 2015,” said Mr Tengguo Wu, Director, Toshiba India. The company has increased its market share in flat panel TV from 1.9 per cent in 2011 to 11.1 per cent in March 2012.
In the PC segment, Toshiba is hoping to achieve a market share of 10 per cent by this fiscal against 7.2 per cent in the last fiscal with sales of two lakh units.
The company had closed fiscal 2011 with a $ 74 billion in revenues, 45 per cent of which had come from overseas market. The company currently has 6,000 sales points along with 450 service centres across the country.
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